MARKETING SCIENCE & INSPIRATIONS

Welcome to Marketing Science and Inspirations (MSI), an international marketing journal publishing current research on the issues of marketing and marketing management.
MORE ABOUT THE JOURNAL
MSI Journal 3 issues

Why publish with us

15 YEARS OF EXPERIENCE

Marketing Science & Inspirations journal has a publishing history of 15 years

TRUSTWORTHY PUBLISHER

Published by Comenius University in Bratislava, the oldest and most renowned Slovak university

FAST PUBLICATION PROCESS

The review and publication process is fast & transparent – we don’t waste your time

DATABASE INDEXING

MSI journal is indexed in databases ERIH PLUS, Econbiz, EBSCOhost, Ulrischsweb

OPEN ACCESS

Your paper will gain high visibility thanks to the fulltext available online

NO PUBLICATION FEES

No publication fees, get published both online and in print

Recent articles

Marketing Science and Inspirations Journal Paper

Leveraging beauty pageants for brand exposure: An analysis of sponsorships and advertising opportunities in Philippine pageantry

This quantitative research examines how beauty pageant sponsorships impact brand exposure and brand equity among Filipino consumers. Overall, findings show that pageant sponsorships are an effective marketing platform for increasing brand awareness, enhancing brand image, and driving consumer behavior.

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Marketing Science and Inspirations Journal Paper

Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part I.

The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products, and green consumers aims to give information about the effect of green marketing on customers purchasing behaviors. First of all, environment and environmental problems, one of the reasons why green marketing emerged, are mentioned, and then the concepts of green marketing and green consumer are explained.

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Marketing Science and Inspirations Journal Article 1

Native advertising: „Nativity“ goes beyond matching the publisher’s design

In the ever-evolving landscape of marketing, native advertising has emerged as a powerful and innovative strategy. As consumers became increasingly adept at ignoring traditional banner ads, marketers sought new ways to engage their audience. Native advertising emerged as a solution, leveraging the visual and contextual aesthetics. Native advertising has roots that trace back to advertorials in print media, where advertisements were designed to mimic the editorial content of the publication.

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