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Advertisement wars? Watch whom you really offend. The rapid development of global business brings along a highly competitive environment among industries across cultures. Companies have been seeking ways to win customers over their rivals around the world, using technological development and know-how for their marketing. Communication tools and strategies to convince consumers about the superiority of their brand are becoming … Keep reading
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The relationship between emotional intelligence and sales performance in a business-to-business environment; with implications for cross-cultural adaptability The existing empirical findings on the connection between emotional intelligence (EI) and sales performance are inconsistent. Possible reasons are examined: The non-linearity of the relationship between EI and sales performance as well as the interaction of EI with professional skills and demographic variables. … Keep reading
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Readiness, use and enablers of digital customer interaction tools in Austria This contribution presents a first holistic measurement of Austrian B2B companies’ readiness to improve customer interaction and sales performance through the application of digital communication services. To this end, the necessary steps to craft a sustainable and comprehensive corporate strategy for this subject matter are highlighted and the status-quo … Keep reading
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Reklama a niektoré jej legislatívne obmedzenia v podmienkach Slovenskej republiky Na prvý pohľad by sa mohlo zdať, že reklama parí len do oblasti marketingu. Aj túto súčasť marketingového mixu však podrobne reguluje slovenský zákonodarca. Z hľadiska systematiky práva je reklama upravená tak v oblasti verejného práva ako aj súkromného práva. Ide najmä o oblasť ústavného práva, správneho práva, obchodného práva … Keep reading
