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Evaluation of Eastern-Central European citizen’s decision-making style – a comparative study. Part I. Having looked at western and Eastern-Central European adverts, the prominence of fact-based commercials was identified in ECE countries, whereas most of the western advertisements creatively take the audience to a journey, while showing limited information. This comparative study evaluates the reasons for this phenomenon, while answers the … Keep reading
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Impact of GDPR on banks in Slovakia – marketing approach. Part II. This paper, through examining the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data … Keep reading
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Praktiky využívané v súčasnej marketingovej komunikácii a komparácia ich evaluácie z pohľadu konečných zákazníkov v Slovenskej republike a v zahraničí Tradičné prístupy marketingového riadenia orientované na zákazníka boli od počiatku charakterizované uspokojovaním zákazníckych potrieb takým spôsobom, aby bol na jednej strane spokojný zákazník a na strane druhej, aby organizácia dosiahla stanovený stupeň ziskovosti. Hyperkonkurenčný trh, ktorý dnes funguje na úrovni … Keep reading
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The role of gender in salesperson perception Retail is changing. Customer frequency is declining, and customer acquisition is presenting a new challenge. The situation is made more difficult by extended customer requirements, product information from Internet platforms and influences from the social environment. As a result, customer loyalty is a significant means of maintaining profitability for sellers, and a qualified … Keep reading
