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Empowering customers through education-based videos in e-commerce Digital marketing is a fascinating discipline. It is getting matured before our eyes and surprises us every day as it is expanding fast into various sub-disciplines. Video marketing is one of them. The objective of this paper is to examine the different marketing functions of video promotion with a special focus on the … Keep reading
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Service innovation across borders: Challenges and potentials of service innovation collaboration in Upper Austria and South Bohemia In an increasingly globalized and competitive environment, it is essential that geographical regions pool available resources and create synergies in service innovation management in order to sustain an innovative edge. Collaborative innovation management entails substantial synergies, especially for connected regions. However, existing potentials … Keep reading
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Role of regional tourism organizations in Slovakia from their perspective Destinations play a key role in tourism system with destination management organizations (DMOs) as entities responsible for finding the intersection between supply side (destination with its offer) and demand side (visitors) in destinations which they manage. DMOs perform various functions and have various roles in tourism system. Authors dealing with … Keep reading
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Postoje obyvateľov hlavného miesta Slovenskej republiky voči vybraným témam reklamy. Časť I. V rámci procesu realizácie reklamnej kampane majú participujúce strany, primárne zadávateľ reklamy a reklamná agentúra, resp. komunikačná agentúra spoločenskú zodpovednosť, ktorá sa prejavuje v etickej rovine. Keďže realizácia reklamnej kampane je iniciovaná konkrétnym podnikom, či iným zadávateľom, jej recipienti či samotná cieľová skupina ju namiesto akceptácie nielenže môže … Keep reading
