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CRM v telekomunikačnej firme. Časť I. Nástup nových technológií a technologických trendov spôsobil, že veľká väčšina telekomunikačných firiem musela zobrať do úvahy neustále klesajúci trend vývoja výnosov a počet zákazníkov. Kľúčom k úspechu sa stala zmena prístupu k samotným zákazníkom prostredníctvom riadenia vzťahov so zákazníkmi. Cieľom práce bolo identifikovať zmenu v postojoch zákazníkov v dôsledku implementácie CRM systému do firmy … Keep reading
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Industrial service excellence in manufacturing companies: a neo-configurational perspective There is a trend among manufacturing companies to augment their product offering with services due to competitive and economic reasons as well as changing customer demand. However, offering services is often a challenging task for manufacturing companies, as their core capabilities are in the manufacturing business. Therefore, this paper tries to … Keep reading
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The effect of company guest speakers on perceived employer attractiveness Employer branding plays a vital role in attracting and retaining skilled and motivated employees for the organization. Here, a significant amount of companies addresses students as one of their focal target groups when conducting employer branding activities. In this context a wide variety of methods is applied to communicate the … Keep reading
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Communication trends in formation of institutional business environment in tourism of St. Petersburg Conducted research is aimed to reveal communication trends in formation of institutional business environment in tourism of St. Petersburg. As a result, it was revealed that communication trends are due to the tourism multiplier effect and take into account changes in the institutional tourism environment within the … Keep reading
