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Reaching to the top: How universities may race to the bottom There are various ways and kinds of competing one to another, one institution to another, or a college to a college. In case markets grow, the competition is usually based on the variety of offerings and quality and scope of functions and features on offer. For mature and declining … Keep reading
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Too much is never enough: The 2017 case of roadside billboards in the Czech Republic On my recent visit to Bratislava, I was enjoying a cup of coffee with my Slovakian friend, while he turned at me at some point: “I know Czech parliamentary elections are coming. What is that for a party, which paid for displaying the Czech national … Keep reading
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Too much is never enough: Is there a tipping point in marketing communications? Various indicators of marketing communications efficiency and effectiveness have been already discussed several times in our journal. A lot of them are based on one unspoken assumption: the more the merrier. A greater number of visitors, viewers, and listeners of advertising and public relations, an ever-higher amount … Keep reading
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On marketing stickiness: How to motivate your customers want more Customer loyalty and retention have been the pronounced ultimate goals of marketing efforts at times, when salespeople were touring a country from one customer to another and when customers had used to visit a store once or twice before they finally made up their mind and purchased a product. In … Keep reading