-
Too much is never enough: The 2017 case of roadside billboards in the Czech Republic On my recent visit to Bratislava, I was enjoying a cup of coffee with my Slovakian friend, while he turned at me at some point: “I know Czech parliamentary elections are coming. What is that for a party, which paid for displaying the Czech national … Keep reading
-
Perception of offensive advertising: Cross-cultural peculiarities Nowadays advertising clutter in almost all media is forcing advertisers to use offensive and provocative appeals in ads. However, the various techniques used in such advertising, as well as effects of these ads, have not been adequately studied, especially when adapting advertising on the global market. The perception of offensive advertising varies according to … Keep reading
-
Advertising reshaped – new trends bring new challenges. How to cope with them? These days we are used to start our research papers, presentations, or business meetings that regard advertising with a deeply embedded presumption of and confidence in our knowledge about it. Throughout the modern history, each generation built its own understanding on this subject, reflecting the time and … Keep reading
