-
The interest of different generations of Czech consumers in certified products and environmental organizations Green consumers’ behavior is still the black box for green marketing. The environmental aspect influences many purchase decisions. How do Czech consumer really think in relation to environmental questions? This paper aims to describe some of the fundamental green activities of the Czech consumer in correlation … Keep reading
-
Promotion of products in retro-designed packaging Retailers follow the trend of retro marketing and offer traditional products in retro-designed packaging to attract customers. The trend for retro marketing and packaging is something that re-occurs at regular intervals over successive time periods. This paper analyses consumer reactions (e.g. noticing, locating) to the promotion of products in retro-designed packaging. The example of … Keep reading
-
Selected aspects of green behaviour of Czech consumers The paper presents the results of research concerning the green behaviour of Czech consumers. Environmental protection is one of the most widely discussed topics all over the world, and environmental education has become an important part of the Czech educational system. Generation Y could be called “the green generation”. But what is … Keep reading
-
Green solutions in automotive industry Green marketing is part of a marketer’s decisions and attitudes. Green solutions in the production process support the idea of being eco-friendly. Being green is a big challenge in the strategic planning of the auto makers and therefore, they are expected to reduce CO₂ car emissions and be eco-friendly in their whole business cycle. There … Keep reading
