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How do managers work with digital communication media in international business relationships? Focus group results of managers’ experiences of digital media use for relationship building. In a qualitative study about international business negotiations and personal business relationships carried out a few years ago, results showed that relationship building and maintenance was something that occupied most international negotiators’ minds. It was … Keep reading
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Market entry mode predictors: Evidence from Austrian companies targeting Central European markets Market entry mode choice has been one of the core topics in international business literature. The study contributes to the discussion about predictors for a particular entry mode. The findings, based on the 2013 barometer study among 244 Austrian companies with substantial market presence in CEE markets, … Keep reading
