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Selected aspects of green behaviour of Czech consumers The paper presents the results of research concerning the green behaviour of Czech consumers. Environmental protection is one of the most widely discussed topics all over the world, and environmental education has become an important part of the Czech educational system. Generation Y could be called “the green generation”. But what is … Keep reading
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Green solutions in automotive industry Green marketing is part of a marketer’s decisions and attitudes. Green solutions in the production process support the idea of being eco-friendly. Being green is a big challenge in the strategic planning of the auto makers and therefore, they are expected to reduce CO₂ car emissions and be eco-friendly in their whole business cycle. There … Keep reading
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Marketing planning process – reflection on the complex of activities that affect all aspects of business life Marketing planning is a critical business issue, a prerequisite for its successful future. Aforementioned applies to established organizations that take part in market operations for an extended or long time, but also for new entrants to the market. Careful planning allows companies to … Keep reading
