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Everyday internet use. How do end users use the mobile internet? The smartphone is the most personal of all devices and for many of its users has long become the most important access to the internet. The usage is characterized by many short and targeted accesses. Many of these so-called mobile moments are context-related and therefore fundamentally different from the … Keep reading
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Acceptance and implementation of social media-guidelines in small and middle-sized enterprises Social media-guidelines are an indispensable, practical guide as they raise the necessary awareness for both private and professional handling of company-relevant topics in the social web. The guidelines regulate clearly and comprehensibly what is desired or not desired in dealing with internal and external target groups. At the same … Keep reading
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Study: Customers engagement with user-generated-content: How do customers use the possibility to create content? The study is based on the question how the customer use the possibility to create own content in times of Web 2.0. The online survey was based on a standardized questionnaire. The target group were end users who move in the social media and consume and … Keep reading
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Koncipovanie marketingových stratégií modrých oceánov v spolupráci s partnerom Marketingové stratégie založené na tvorbe nových konkurenčných výhod vyžadujú od tých, ktorí sa ich usilujú tvoriť a implementovať nielen zmenu pohľadu na proces tvorby stratégie, ale aj na to, čo a ako analyzovať, ktoré klasické či neklasické marketingové nástroje využívať, či a ako sa pripraviť na hodnotové inovácie. Inteligentné hľadanie možností … Keep reading
