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The power of compliments: A socio-linguistic view into social advertisement With the accent of information and communication technology tools of the 21st century, consumption has been under a strong influence of globalization processes, changing communication systems, and developing the spending power of both businesses and individuals. Because of an easy access to communication tools and information, the consumer spending power … Keep reading
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Too much is never enough: Is there a tipping point in marketing communications? Various indicators of marketing communications efficiency and effectiveness have been already discussed several times in our journal. A lot of them are based on one unspoken assumption: the more the merrier. A greater number of visitors, viewers, and listeners of advertising and public relations, an ever-higher amount … Keep reading
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Marketingové problémy predmetu Etický hacking Marketingové problémy predmetu s názvom Etický hacking, ktorý je vyučovaný na Fakulte managementu Univerzity Komenského v Bratislave sú obsahom predkladaného príspevku. Východiskom je pochopenie aktuálnosti a potenciál inovatívnosti témy etického hackingu v súvislosti s prácou manažéra a následne priblíženie priebehu výučby tohto predmetu. Vzdelávanie študentov prebieha bezpečne pomocou systému virtualizačného prostredia openStack, v ktorom majú … Keep reading
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Strategy variations in roadside outdoor advertising: A psycholinguistic perspective of Czech, German and Bolivian campaigns This paper explores the role of consumer perception of self within a social setting and how it shapes marketing communication and advertisement strategy formation. The study reflects on current trends of social advertisements by examining traffic safety related messages of outdoor advertisement practices. Utilizing an … Keep reading