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Service innovation across borders: Challenges and potentials of service innovation collaboration in Upper Austria and South Bohemia In an increasingly globalized and competitive environment, it is essential that geographical regions pool available resources and create synergies in service innovation management in order to sustain an innovative edge. Collaborative innovation management entails substantial synergies, especially for connected regions. However, existing potentials … Keep reading
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Readiness, use and enablers of digital customer interaction tools in Austria This contribution presents a first holistic measurement of Austrian B2B companies’ readiness to improve customer interaction and sales performance through the application of digital communication services. To this end, the necessary steps to craft a sustainable and comprehensive corporate strategy for this subject matter are highlighted and the status-quo … Keep reading
