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Impact of GDPR on Banks in Slovakia – Marketing Approach. Part I. This paper, through examining the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data … Keep reading
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Mazurkiewicz-Pizło, Anna and Pizło, Wojciech, 2017. Marketing. Wiedza ekonomiczna i aktyvność na rynku. Warszawa: Wydawnictwo Naukowe PWN SA, 2017. 268 pp. ISBN 978-83-01-19624-0. Autor Peter Štarchoň The book written by Anna Mazurkiewicz-Pizło and Wojciech Pizło is focusing on a current marketing theory with some practical consequences and with the stress on relations to economy. At present days, there is no … Keep reading
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Lošťáková, Hana a kol., 2017. Nástroje posilování vztahů se zákazníky na B2B trhu. Praha: Grada Publishing, 2017. 310 s. ISBN 978-80-271-0419-2. Autor Peter Štarchoň Problematika budovania a riadenia vzťahov so zákazníkmi je tak v marketingovej teórii, ako aj v praxi dlhodobo pertraktovanou a aktuálne je v danej oblasti k dispozícii rozsiahla poznatková báza – čo si plne uvedomuje aj šesťčlenný … Keep reading
