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Everyday internet use. How do end users use the mobile internet? The smartphone is the most personal of all devices and for many of its users has long become the most important access to the internet. The usage is characterized by many short and targeted accesses. Many of these so-called mobile moments are context-related and therefore fundamentally different from the … Keep reading
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Study: Customers engagement with user-generated-content: How do customers use the possibility to create content? The study is based on the question how the customer use the possibility to create own content in times of Web 2.0. The online survey was based on a standardized questionnaire. The target group were end users who move in the social media and consume and … Keep reading
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Study: The use of social media for service delivery: How do end-users use customer service 2.0? The study is based on the question how the customer uses the service of companies in times of Web 2.0. The online survey was based on a standardized questionnaire. The target group were end users, who connect daily with goods and services from various … Keep reading
